Senior Agriculture Marketing & Communication Consultant
How I can support your business
Strategy & Positioning
Launching, repositioning or entering a new market?
I turn customer, market and competitive insights into clear segmentation, positioning, value propositions, pricing and an actionable marketing roadmap.
Go-to-Market & Communication
I turn your positioning into market action: building the go-to-market strategy, launches and communication needed to reach customers and drive adoption. From campaigns and content to PR, thought leadership and sales enablement.
Fractional Marketing & AI Acceleration
Need senior marketing expertise without a full-time hire? I work as an extension of your team to set priorities, lead execution and coordinate partners — using AI to accelerate research, content, campaigns and marketing workflows.
About Elise Guérin
I’ve spent 20 years finding what makes a product click, and building the communication that makes people want it.
I’m a senior marketing and communication consultant with experience spanning consumer brands, digital farming and agricultural technology. At Monsanto and Bayer, I helped launch and scale FieldView across 15 European markets. More recently, I’ve worked on agricultural data at Kynetec and repositioned Trapview’s AI-powered crop monitoring solution.
I’m curious, straightforward and hands-on. I like getting under the skin of a product, understanding the people who use it and figuring out what will make the difference. My interest in digital, data, AI and emerging technologies means I’m as comfortable talking to product and technical teams as I am turning their ideas into a compelling market story.
People I’ve worked with describe me as positive, collaborative and easy to work with, with an ability to cut through complexity and combine strategic clarity with genuine execution discipline.
Numbers
20+
Years of international marketing experience
15
EMEA markets launched & scaled
100K+
Users reached with digital agriculture products
30+
Customer & market studies conducted
Real Projects. Real Impact.
Agricultural Intelligence
I design and run market surveys and connect directly with farmers, advisors and industry experts to understand what’s really happening in the field, turning real-world insights into better marketing decisions.
Product Repositioning
Global repositioning of Trapview, an AI-powered crop monitoring solution, from market research and value propositions to messaging and website redesign.
Digital Farming
Led Monsanto / Bayer’s digital farming expansion across 15 European markets, covering customer research, segmentation, pricing, positioning, product launches, acquisition and adoption
Product Launches
Managed product strategy, innovation and digital marketing at L’Oréal, launching two major brands and more than 40 product and promotional initiatives.
Market Expansion
Drove Pink Lady’s expansion across six European markets, building retail partnerships and trade marketing programs that secured listings in 15 of 21 key retailers.
Brand Repositioning
Led the global rebranding and repositioning from data provider to decision intelligence partner, shaping the new positioning, messaging and visual brand identity.
It’s all about a dialogue
A few words from our clients and partners.
Working with Elise is a pleasure! Her positive attitude and dedication make all the difference. Elise carefully localizes our marketing assets and organizes activities tailored for the French market, ensuring our message resonates. Her expertise and enthusiasm add value to every initiative. Highly recommended!
Kieran Dallow, Innoteck, Uk
My priority was to expand my business to strengthen cash flow . I’ve known Elise for a long time, and she helped me turn that ambition into a real strategy, structuring the roadmap, setting up the right tools, and creating awareness. It gave my company the professional image it needed.
Christophe Bardeau, Domaine Roses Camille, Founder
Elise is one of those rare marketing leaders who combines strategic clarity with genuine execution discipline. What stood out most was her ability to challenge the status quo without creating friction. She has a talent for cutting through complexity and giving teams the clarity they need to move forward.
Dr. M. Nomman Ahmed, Executive Director, Kynetec